What is “Search Engine Optimisation” (SEO) and why is it important for OTs?
In this webinar, you will discover:
* how Google determines which OT clinics appear for searches such as “occupational therapist near me”
* how to resolve the common SEO issues that quietly restrict visibility for many OT websites
* how to turn stronger local search performance into more consistent enquiry opportunities
Key resources and tools discussed
– Google Keyword Planner (for keyword research and volume)
– Answer the Public (question discovery for content/blog ideas)
– Google Search Console (search insight, technical health, backlink info)
– Google Analytics (traffic and behavior tracking)
– Free Google mobile-friendly test (site usability on mobile)
– TinyPNG (image compression for faster loading)
– Local Directories: Yellow Pages, True Local, Hot Frog, Start Local, Aussie Web, Local Search, Info Exchange, Medical Directory of Australia, etc.
– Google Business Profile (essential for local SEO)
– Ahrefs (for checking backlinks)
This webinar was presented on 26 November 2025 by Steve Foura of Business Assist and Nathan Bailey of Simplify Business Coaching